Introduction and Scope of Policy

Elements Financial respects your privacy and is committed to protecting your identity and any information that we collect about you. This Online Privacy Policy applies to your interaction with Elements Financial Federal Credit Union and Elements Wealth Management (collectively, "Elements Financial", "we", "us", and "our") websites that we own or control ("Site") unless a different privacy policy is posted at a particular site.  This Policy describes the types of information we may collect to enrich Site functionality or to target relevant Internet advertising to you. 

We may collect Personal Information when you enter data for new products and services or use our products and services.  We may share your Personal Information with affiliates and third parties in accordance with the practices set forth in the Elements Privacy Policy.

We collect no Personal Information except for information you explicitly submit on this Site. 

Information We Collect


Cookies are tiny text files stored by a user’s browser (e.g. Microsoft Edge, Safari, Firefox, Chrome, etc.) to save information for use in subsequent interactions with this Site. This information may include but is not limited to your device’s IP address, location information, pages that you view, the date and time that you view this content, and the products you apply for or purchase. You may use your browser settings to opt out of accepting cookies from this Site, however, the use of cookies will provide a more enhanced and personalized experience on our Site.

We use third-party cookies (such as Google Analytics cookies) to gain insights about the demographics and usage behavior of our visitors and to serve advertising to our visitors across the Internet. 

Standard Internet Logs

We collect information for each browser request to our Site in a log file. Each log entry includes the date and time of the browser request, the browser's IP address, the content requested, the type of browser used, any URL the browser provides indicating a website that may have referred to our Site, as well as the results of the request (error diagnostic information).

Elements Financial Card Control App

The Elements Financial Card Control App periodically collects, transmits, and uses geolocation information to enable features that prevent fraudulent card use and send alerts, but only if the End User expressly authorizes the collection of such information. Geolocation information can be monitored on a continuous basis in the background only while the Solution is being used or not at all, depending on the End User’s selection. End Users can change their location permissions at any time in their device settings.


Your contact names, emails, and phone numbers may be shared with Zelle® to help make it easier to find and pay people you trust. This information is used to prepopulate forms when adding a Zelle® contact for the purpose of making a payment to someone you know. This information is not shared with any other party or used for any other purposes. You can turn off Contact permissions within the Elements Mobile Banking app settings at any time.

Use of Collected Data 

We use the following third-party advertising vendors that use cookies to show you our ads across the Internet based on your past visits to our website or your previous web browsing behavior. 

Google Ads & Analytics

  • Google Ads — We use advertising products offered by Google Ads, potentially including Google Paid Search, Google Display, and YouTube. Google Ads conversion tracking is an analytics service provided by Google, Inc. that connects data from the Google Ads advertising network with actions performed on our Site. — Google Ads’ Privacy Policy
  • Google Analytics — This Site uses Google Analytics to help analyze how visitors use this Site. Google Analytics utilizes the data it collects to track and examine the use of our Site, to prepare reports on its activities, and share them with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. — How Google uses data when you use our partners' sites
  • Google Analytics Demographics and Interest Reporting — We use the Demographics and Interest Reporting feature in Google Analytics to gain insights regarding the demographics and interests of our Site visitors.
  • Google Remarketing with Analytics — Google Remarketing with Analytics is a service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its cookies with the Google Display Network and Search-ads campaigns. It allows us to create audiences of our Site users and deliver relevant ads based on the actions those users took on our Site.
  • Google Tag Manager — We use this tool to place Google tracking code. It may collect aggregated data from tags firing.
  • Google Optimize — We use this tool to run tests to optimize landing pages.

You may use your browser settings to opt-out of accepting cookies from this Site.

Email Marketing

We collect email addresses and other Personal Information you submit on this Site to send transactional and marketing emails to our subscribers. We utilize the following products that collect, receive, or use end users’ personal data for this purpose.

  • Salesforce Products, including Sales Cloud and Marketing Cloud
  • SendGrid

Policy Updates

We may update this Policy from time to time and will post the revised Policy date on this page. Any updates to the Policy become effective when we post the updates on this Site. Your use of this Site following the update to the Policy means that you accept the updated Policy.

Online Privacy Policy was updated on November 21, 2023.